Download detailed conference programme
*Social programme following the research methodology workshop on the first conference day: Wine Tasting (free of charge, on invitation by Lenz Moser): 18:00 to 20:30. Due to the size of the location where the wine tasting takes place, there is a limitation of 50 participants (first come - first served). You need to sign up separately for the wine tasting event by ticking the respective box at the bottom of the registration form!
ISCONTOUR 2014 Keynote speaker: Dr. Brigitte Stangl
Title of presentation:
The experience economy, co-creation and its implications for the tourism industry and research
Abstract: The choice of products and services customers can choose from today has been increasing. At the same time satisfying informed, networked and experienced customers is becoming more difficult. The demand side not only requires high quality goods and services but also customized content and unique experiences. In this so-called experience economy, the creation of value is at the core of economic exchange. Understanding co-creation, that is how value is created collaboratively by suppliers and customers, is becoming the dominant theme for managers striving for differentiation and competitive advantage. Some of the major challenges and implications with regards to the co-creation of experiences, the nature of involvement and the interaction between the firm and customers as equal problem-solvers will be discussed.
Brigitte Stangl holds a doctorate from the Vienna University of Economics and Business. After working as Research and Teaching Assistant at the Institute for Tourism and Leisure Studies, (WU Vienna) she was Project Leader at the Institute for Tourism and Leisure Research (Chur, Switzerland).
Currently she is a Lecturer in Tourism at the School of Hospitality and Tourism Management at the University of Surrey, UK. Her main research interests are related to etourism. Consequently her research is interdisciplinary; mainly relating to the fields of tourism, marketing, information systems, and psychology.